YouTube - Channel Relaunch

What We Did

The high discrepancy of the individual freely operating sections and the resulting information and communication breaks had to be structured in terms of content and visually adjusted for a more consistent and overarching user experience. This included the conception of clear thumbnails, continuative endcards and corresponding links. Basically, the entire channel was to be optimized according to current Youtube standards in terms of titles, descriptions and playlist layouts.


BayWa is an international wholesale and retail company in the agricultural, energy and construction sectors. As a provider of basic human needs such as food, housing, energy, heat and mobility, its expertise is spread across a wide range of areas.

Employees (as of 2022): 24,287
Sales (2022): €27.1 billion