Working closely with the client, we developed a concept for a campaign module within a very short space of time. The challenge was to draw attention to the campaign in a charming way using the available resources. We developed an animated video that lets the viewer fly through a maze, similar to a video game. Closely based on the theme of garden accessories. The prizes to be collected were discounted products and could be purchased and won as part of the campaign. The resulting key visual served as the basis for the visual appearance of the promotion and accompanied the campaign in different variations.
About BayWa
BayWa is an international wholesale and retail company in the agricultural, energy and construction sectors. As a provider of basic human needs such as food, housing, energy, heat and mobility, its expertise is spread across a wide range of areas.
Employees (as of 2022): 24,287
Sales (2022): €27.1 billion
