Holography Portfolio - Automotive

Get a glimpse into the future of the automotive industry! Partnering with our long-time client, Zeiss Microoptics, we’re proud to have brought the “Zeiss Holography Automotive” project to life, showcasing how holography is set to transform car interactions. With only a month to meet the deadline, our team worked tirelessly to turn storyboards into precise 3D animations that are visually impressive and technically accurate. The result? A project showcased at both IAA 2023 and CES 2024.

Explore how “Microoptics” paves the way for advanced smart glass technology and future applications on our website!

Today's vehicles are highly digitalized and the technology performs far more tasks in the background than is noticeable to the occupants. Our multifunctional smart glass and its technological application options in the areas of detection, projection, lighting and filtering represent innovations for the customer. For example, the safety of the driver, front passenger and all other road users is further increased based on implemented applications. The integration of the latest information and entertainment technologies into every light-conducting surface enables a high degree of interaction with the car, other road users and the vehicle occupants. The use of various micro-optical and holographic-optical components guarantees a high degree of customization with functional flexibility and consistent transparency of the surfaces.

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