What We Did
For the market launch we designed the complete brand FYF - FREE YOUR FEET.
In addition to classic corporate tasks, Manicx GmbH set important accents especially through 3D visualizations, moving images and motion design elements. The market launch campaign launched on kickstarter.com with a set goal of $10.000 was supported by over 3900 backers and ultimately raised $330.330.
About Barefoot Company
Barefoot Company is an emerging company specializing in minimalist shoes. The company was founded with the vision of developing high-quality shoes that provide a barefoot-like running experience while providing protection and comfort.
Barefoot Company shoes feature a flexible sole, low drop and wide toe box to promote natural foot movement. The company attaches great importance to sustainability and uses environmentally friendly materials in production.
